Oman · on the App Store Sada — audio exploration

Hear
the place

Audio exploration.

Voices linked to the exact place where you stand — told by the people who know it best.

The Royal Opera House, Muscat The Muttrah corniche, Muscat Mirani Fort, Muscat
Follow a voice / find a place
A tour

W Hotel to The Royal Opera House

Nasra Al Manji
Choose your experience

What do you want to do today?

Follow a route of stories.

Open in Sada ↗
How it works
CHOOSE.STEP OUT.TUNE IN.
01

Find your experience

Download the app and switch on your location.

02

Meet it in the real world

Explore what's near you, and make your way to the starting point. The voice plays automatically.

03

Follow the voice

Follow the voice, explore the place, learn something new along the way.

What is Sada

Stories you won't
find in guide books

01An audio-first storytelling app

Listen to voices linked to the exact place where you stand. Stories you won't find in guide books.

02Two formats to choose from

Take a walking tour and learn about your surroundings. Or go on a quest and follow clues to get a prize.

03One listening point leads to another

Before you know it you've explored where you are and learned something — many things! — new along the way.

04Voiced by real people

Historians, artists, wellbeing practitioners and people whose roots go back many generations in this exact place.

صدى
Why Sada

Sada means echo

A place gives something back when you stand in it. That is what the app is for, and what the name means.

The founders

Meet the founders

Say hello to Jasim Al Lawati and Roshni Goyate, Sada's co-founders, and husband-wife duo. Together they bring over 40 years' experience in storytelling, through TV, film, tech, marketing, poetry and more.

Co-founder · CEO

Jasim Al Lawati

Jasim has traveled the world as a sound recordist, drone operator and producer, capturing some of the most remote wildlife and contributing to globally acclaimed documentaries.

As Sada's CEO, rather than broadcasting stories to screens about his homeland of Oman, he wants to use tech to bring people to the exact locations in Oman where the stories come from.

Co-founder · CMO

Roshni Goyate

Roshni has been visiting Oman since 2016 and eventually moved here in 2021, which is when she fell head over heels with the hiking, camping and snorkelling opportunities in the Sultanate.

As our CMO, she brings nearly two decades of experience in tech, branding and advertising as well as having run her own successful startup in London.

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Sada is on the App Store now, with Android on the way. Join the list and we'll tell you when there's something worth hearing.

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